Back to articles

Ad Standards finds Bonds ‘Boobs’ A-OK, with the Macquarie Dictionary boosting the case

Nov 19, 2013

Macquarie in the news None

 Bonds has been cleared by the Advertising Standards Bureau for its infamous ‘Boobs’ advertisement, which roused at least 15 complaints after it launched in October this year.

The advertisement, which replaced the well-known Bonds logo with the word ‘Boobs’ and featured images of women in bras and underwear, caused controversy for its use of the word. 

The ASB board reviewed the complaints, and ruled in favour of Bonds, referring to the fact the word ‘boobs’ is defined as a colloquial term for women’s breasts in the Macquarie Dictionary.

Read full article: Ad Standards finds Bonds ‘Boobs’ A-OK, with the Macquarie Dictionary boosting the case | Melinda Oliver | SmartCompany


Join the discussion!

Please sign in to post a comment. Not a member? Join Macquarie Dictionary today!


There are no comments yet. Be the first to post a comment!